Expert Copywriter and Strategist for Early Childhood Education Professionals
Are you ready to blow away your clients AND blow your competitors out of the water? Invest in marketing strategies that deliver and copy that shoots your business to the top.
So What?
Early childhood education is a saturated market; centers on every other street corner, and products lining aisle after aisle of your local department store. And your ideal client? The most protective people on the planet: parents.
So how do you stand out?
You know that your early education business is unique, but how do you get parents to see that? And even more importantly, how do you convince parents to entrust their child’s wellbeing to you?
As a business owner, especially in the ECE world, it can feel like you’re constantly balancing spinning plates. Your to-do list might look a little like this:
DHS accreditation
Enrollment paperwork
Classroom upkeep
Hiring
Parent conferences
State standards
And many, many less than glamorous upkeep tasks
All this already takes up weeks, even months of your time. Adding marketing to your plate can feel like the straw that breaks the camel’s back. How can you even think about your digital footprint when you’re so busy just trying to keep up with all the little footprints in your center?
The best of both worlds
Hi, I’m Annette Bayer, an early education strategist and copywriter. What if I told you there was a way to have it both ways?
To boost your business to the top without adding another plate to balance?
Imagine
coming home and actually leaving your work at work.
growing a waitlist so long it could take years to get through
and the best part of all, going to sleep knowing that your online presence is working for you, not against you.
That’s where I come in. I can make you stand out in the sea of early education businesses and content online. Your content will be a cut above the rest, and you won’t have to worry about sales-y language and gimmicky strategies to get there.
My SEO-driven copy and marketing strategies will surely put you on the map while taking one of the most tedious parts of running a business off your plate. My job is to make your job and your life easier.
I may be right for you if…
If you’re passionate about making the world a safe and educational place for little ones, I will write for you.
This includes:
Daycares
Preschools
Manipulative manufacturers
Curriculum writers
Early education hiring agencies
Let me help you
I can boost the value of your business AND bring you the clients of your dreams.
I offer emotionally evocative and algorithm driven copy, designed to draw in your ideal clients and make your existing clients never want to leave.
Your professional needs are of absolute importance to the way that I approach writing for you. I will create an online blueprint as unique as your approach to business is.
Portfolio on Medium
This is a practice client piece that I wrote for a leggings company and employs both emotional techniques and irresistible calls to action to purchase the product described.
Blog
“How to choose the best ‘preschool’ fit for your family.” A blog designed to help the anxiety-inducing process of choosing the right childcare option a little less so
“The written word is the strongest source of power in the entire universe.”
— Gary Halbert
What I Offer
$1500
This package is perfect for businesses who would like to boost their search results and update their websites to appeal to a broader or a new audience.
4 Blogs
1 Page of Website Copy
$2000
This package is perfect for businesses looking to update and boost their presence in the online ECE community and reach out more effectively to both existing and potential clients.
4 Blogs
1 Page of Website Copy
1 Email Sequence(consists of 3 emails)
$2750
This package is perfect for businesses looking to update their websites, boost their presence in the online ECE community, and offer products/ and or extra services to their clients.
4 Blogs
1 Page of Website Copy
1 Email Sequence (consists of 3 emails)
1 Sales Page
What’s Included
All of my services include the following features:
One cycle of edits
Email updates and communication as needed over the course of the project.
Efficient and quality deliverables.
A la Carte Services
Blogs
$200 per
Blogs are an easy way to establish yourself as an early childhood expert. Keep your clients informed on the latest safety, lifestyle, and curriculum developments, all while drawing in new leads by boosting your website to the top of Google’s search pages.
Website Copy
$1000 per page
Your website is your digital lobby. Imagine parents walking in through the front doors of your business. What do you want them to see? That you’re up to date on the latest early education developments and safety requirements, and your building is warm, welcoming, and organized, right? Your website copy should match that. You want parents to feel welcomed and informed from the get-go, and you can do that hassle free by handing the work off to me.
Emails
$50 per
How do you show up for parents in such a saturated market? Emails are a great way to make sure your early childhood content consistently reaches your target audience. It’s easy to end up in spam folders without the right strategy, especially in this industry. Professionally written email copy makes sure that parents don’t see just another promotion; they will see and respond to you and your values.
Sales Pages
$1000
Do you have a new program or a new product to drop? Then a sales page might just be for you. Instead of directing parents through your entire website to get to this new offer, you can create a whole NEW page that only takes one click to sign up or buy. When a sales page is done right, your conversion rates from lead to client skyrocket. You can bring a completely different set of people right through your front door without adding any extra work to your plate.
About Me
I use my experience as a former early education worker to help business owners earn the trust of their clients in an ethical and trustworthy manner.
I have worked with every kind of parent, from millionaires to minimum-wage workers. No family is a number or a statistic to me. I know what parents look for in the places and the people they entrust their children to.
I know what it’s like to be so worried about parent retention that you can hardly consider parent acquisition.
I’ve seen and experienced flourishing early education centers and ones that are always a quarter away from closing their doors.
My boots-on-the-ground experience in early childhood education and my knowledge of SEO and marketing strategies make me uniquely able to help YOU reach your people the way you’ve always wanted to without sacrificing the other vital parts of running a childcare or child-centered business.
Frequently Asked Questions
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My prices are based off of market competition and the value that I provie to the businesses I write for. My packages are a discount from my listed a la carte services.
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Every project is different. While I value mine and my clients’ time, I wil not sacrifice quality for efficiency in my deliverables. Timelines are worked on a client to client basis.
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The services listed on my site are the servies that I feel are most generally applicable to the businesses that I look work with. If you have needs beyond what are listed, we can discuss other services and pricing on a discovery call.
Book a discovery call.
When you schedule a 15-minute discovery call with me, I get to know you and your business, and we can decide together if I am a good fit for your needs. This is a no-cost initial consultation. The goal is simply to understand you and your unique business needs.
I will ask questions that help me determine which of my services I feel would suit you best and listen to what you would like to happen. If we are a good fit, I will put together a proposal for you and we will meet again for a longer period and begin our work together.
Get in touch.
I’d love to hear from you!